It may seem glamorous walking around in the sun without a hat and face sunscreen on, but have you asked yourself what the consequences might be?
Australia has one of the highest rates of skin cancer in the world. Fortunately, being sun smart is a simple and effective way to reduce the risk of developing skin cancer, as well as unattractive photoaging, such as pigmentation, rough skin and wrinkles.

Because you can’t see or feel UV radiation, you may be unaware of the damage you are doing to your skin just by going about your business without protection. UV radiation can reach extremely high levels in summer, even on overcast days, which means you need good protection from a face sunscreen every day.

Just a few minutes of exposure to UV each day can also cause photoaging. These noticeable changes to the skin include freckles, age spots, facial spider veins, rough leathery skin, wrinkles, saggy skin, a blotchy complexion and actinic keratoses (thick wart-like patches of skin).

Photoaging occurs over a number of years and causes the skin to lose its normal structure and the ability to repair itself. Scientific studies have shown that repeated exposure to UV radiation attacks elastin, breaks down collagen, and impairs the synthesis of new collagen. When skin is weakened by the sun, it stops springing back, becoming loose and saggy, wrinkled, and leathery – prematurely aging you.

The good news is, the harmful effects of UV radiation can be avoided with good sun protection habits. At Fountain, we have a variety of moisturising face sunscreens, ranging from SPF50+ to daily moisturisers and makeup with SPF15, that are as luxurious as they are protective.